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慈善商业模式创新是近年公益慈善领域发展的新趋势。公益旅游是慈善公益商业模式的创新形式之一,且成为公益慈善组织解决资金困境、提高慈善公益组织运作效率、吸引公众参与慈善公益事业、开发和有效配置社会资源、创新社会管理、实现公益慈善可持续发展、各利益相关者合作互惠的有效途径和平台。通过对上海百姓义工与旅游公司合作开展的“校园变形”项目的典型个案分析表明,公益组织采用商业模式不仅必要而且可行。公益组织采用商业模式运作在理论和实践上都还面临着如何划定营利与非营利的边界、法律规范和管理规范等一系列问题。唯有不断探索和创新才是慈善公益事业健康发展的必由之路。
Innovation in philanthropy business model is a new trend in the development of public charity in recent years. Philanthropy is one of the innovative forms of philanthropic business model. It has also become a philanthropic organization for charities to solve the financial difficulties, improve the operational efficiency of philanthropic organizations, attract public participation in philanthropy and public welfare, develop and effectively allocate social resources, innovate social management, Sustainable development, effective ways and platforms for the cooperation and reciprocity of all stakeholders. A typical case study of the “Campus Deformation” project carried out by Shanghai Volunteers in collaboration with a tourism company shows that it is not only necessary but feasible for PBOs to adopt a business model. Nonprofit organizations in the operation of the business model in theory and practice are also faced with how to draw the boundaries of profit and non-profit, legal norms and management practices and a series of issues. Only continuous exploration and innovation is the only way for the healthy development of charities.