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书是商品,虽然它是精神性质的特殊商品,但它在市场经济中仍有一般商品同样的性质,要推销,要赢利,要尽量争取愈多愈好的买主;不能像当铺一样,朝奉们在柜台上坐,等着主顾上门来才做生意。这是无需解释的常识。建国以来,出版业唯一依靠的发行渠道是新华书店,网络遍布全国城镇,以至人们提到书店,就是说新华书店,“新华”两字可以省去。纵然大中城市里也有若干专业性的书店,出售某些特种品类的书刊,
The book is a commodity. Although it is a special commodity of a spiritual nature, it still has the same general nature as a commodity in a market economy. It is necessary to sell and profit, and try to win as many buyers as possible. It can not serve as a pawn shop Sit on the counter, waiting for the client to come to do business. This is common sense without explanation. Since the founding of the People’s Republic of China, the only publishing channel through which the publishing industry relies is the Xinhua Bookstore, which has networks all over the country. Even people refer to bookstores, that is to say, Xinhua Bookstore. The word Xinhua can be omitted. Although there are a number of specialized bookstores in large and medium-sized cities, the sale of some special types of books and periodicals,