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在传媒经济研究中,广告的研究占有举足轻重的地位。从广告经营角度来讲,受众的市场调查是一项基础性工作,在电视行业中,受众收视率是衡量一个栏目或节目是否成功的重要指标之
In the study of media economy, the research of advertising plays a decisive role. From an advertising perspective, the market survey of the audience is a basic work in the television industry, the audience rating is a measure of the success of a section or program an important indicator of