把握你的语言分寸

• 作 者: 麦科麦克 林波
• 出 处: 公关世界
• 发表日期: 1996年02期
• 关键词: 接受状态 推销活动 敏捷性 登门拜访 相信自己 购买协议 言别 使人 推销技巧 南华早报

有一句俗话:“买卖从顾客说不时开始。”如果说推销工作真有什么艺术的话,秘诀最有可能在这里,也就是说,推销员要使顾客从拒绝与怀疑变为对自己全面接受。 然而,一些推销员在好不容易取得顾客信任并与之进行了推心置腹的交谈后,他们往往情不自禁地放松了警惕,很快为小有成就而自鸣得意起来。他们不善于将自己从“推销状态”

There is a saying: “Buying and selling starts when the customer says it from time to time.” The secret is most likely to be here if there is really something about the art of selling, that is, salespeople want customers to turn from refusal and doubt into full acceptance of themselves. However, after some salespeople finally gained the confidence of their customers and talked with them, they often could not help relaxing their vigilance and soon smiled for their accomplishments. They are not good at themselves from the “sales status”