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“没有比当代体育活动更好的宣传了.”这是近来出版的美国经济杂志《商业周刊》一组特集的通栏大标题.该杂志详细地介绍了美国企业界拿出重金,通过体育媒介进行商业宣传的实态.随着社会的发展,体育运动和体育比赛已为各国人民所喜闻乐见,而且观众最多,出资赞助各种体育比赛,借机进行商业宣传.不但有利于体育事业的发展,而且对体育的兴盛大有好处.今年,全美国有3400多家作出了赞助体育比赛的投资预算,其总额逾13.5亿美元,其中美国最大的香烟企业一举拿出8500万美元.为了在世界范围内扩大宣传效果,对明年在加拿大举行的冬季奥运会和在南朝鲜举行的秋季奥运会,美国的企业家还将赞助3.5亿美元.除了赞助体育比赛和在比赛
“There is no better publicity than contemporary sports.” This is a big headline on a recent issue of a feature set of the business magazine “BusinessWeek,” a magazine that details in detail how the U.S. business community has come up with a huge amount of money to make it through sports With the development of society, sports and sports competitions have been loved by people in all countries, but also the largest audience, funded various sports competitions, the opportunity to carry out commercial promotion. Not only conducive to the development of sports This year, there are more than 3,400 U.S. investment budgets sponsored by the Sports Games, with a total value exceeding $ 1.35 billion, of which $ 85 million is the largest U.S. cigarette company in the world. Expand publicity within the scope of the next year in Canada held in the Winter Olympic Games and autumn in South Korea Olympic Games, US entrepreneurs will also sponsor 350 million US dollars.In addition to sponsoring sports and competitions