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2009年年中,商用汽车新闻记者走访唐山重卡市场的时候,在某解放4s店内发现了一块比较老旧的展板,展板上是有关一汽解放在首届中国国际卡车节油大赛上获奖的信息。看到记者对此的关注,销售人员还走上前来进行了相关介绍。那时,距离首届中国国际卡车节油大赛已过两年有余。2009年的重卡市场收获颇丰,2010年的重卡市场希望满满。在各重卡企业都在摩拳擦掌想大干一场的时候,如何在市场上标新立异、凸显优势?一汽解放4S店里的那块展板或许能解答这个问题。第二届中国国际卡车节油大赛,不仅是首届大赛的延续,更是升华,也是重卡营销领域的又一次大事件。借助卡车节油大赛展开销售工作,既省时又省力,因为卡车节油大赛已经搭建了足够权威和有影响力的平台,因为卡车节油大赛已经深得用户喜爱和认可。这从近50位重卡经销商的表述中得到了印证。我们选择了其中的20位经销商,来听听他们对卡车节油大赛的感悟、感谢和期待。
In mid-2009, when a commercial vehicle journalist visited the Tangshan heavy truck market, he found an older display panel in a liberated 4-s store. The display board was about FAW’s winning information on the first China International Fuel Saving Contest. To see the reporter’s concern, sales staff also embarked on the relevant introduction. At that time, more than two years had passed since the first China International Truck Fuel Saving Competition. The heavy truck market in 2009 is a boon, and the heavy truck market in 2010 is full of hope. In all heavy truck companies are gearing up want to make a big effort, how to innovate in the market, highlighting the advantages? FAW liberation 4S store that piece of board may be able to answer this question. The 2nd China International Truck Fuel Economy Competition is not only a continuation of the first competition, but also a sublimation. It is another major event in the field of heavy truck marketing. With the fuel-efficient truck race to start sales work, saving time and effort, as fuel-efficient truck race has built a sufficiently authoritative and influential platform, as fuel-efficient truck race has won the user favorite and recognized. This is confirmed by the expression of nearly 50 heavy truck dealers. We have chosen 20 of the dealers to hear their gratitude, thanks and anticipation for the Trump fuel saving contest.