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招商基金管理公司的营销理念是“先做好,后做大”,这种理念在招商股票基金的运作上得到了成功体现。作为国内第一只系列基金,招商安泰系列基金自成立之日到今年2月4日,实现累计净值1.1551元,累计分红1.15元/10份。招商股票基金的具体持续营销工作开展主要表现在三个方面。一对一的核心客户服务机制。招商安泰股票基金净申购规模的60%以上来自于机构投资者,不少是原来的机构投资者追加投资。对于这类投资者,招商基金的机
China Merchants Fund Management Company’s marketing concept is “first do a good job, then bigger”, this concept in the operation of China Merchants Equity Fund has been successfully demonstrated. As the first series of funds, China Merchants Aetna series of funds since the establishment of the date of February 4 this year, achieving a total net value of 1.1551 yuan, a total dividend of 1.15 yuan / 10 copies. The specific continuous marketing efforts of China Merchants Equity Fund are mainly carried out in three aspects. One-on-one core customer service mechanism. More than 60% of the net purchase of China Merchants Aetna Equity Fund came from institutional investors, and many of them are additional investment from the original institutional investors. For such investors, investment funds machine