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近几年来陷入特困的省第一纸板厂,今年3月被绥宁联合造纸厂租赁后,迅速建立新机制,全厂已有了根本转机,有650多名职工上岗,4条绝缘纸板和化浆生产线全部恢复生产,停产多年的2台锅炉已投入生产,闲置了10来年的碱回收系统已开始运作,加上去年已租赁的铜版纸生产线正常运转,全厂出现了建厂以来少有的全方位,满负荷生产局面。 这个厂为什么如此快速、全面地启动生产呢?其根本原因在于企业经营机制的彻底转换,带动了企业职工思想观念的彻底转变。 1、在开拓市场上建立竞争机制。为迅速占领市场。4月初该厂召开订货会,抛出让利销售新决策,平均每吨绝缘纸板给中间商让利13％左右,使中间商有了较大的实惠空间,吃了“定心丸”,纷纷与该厂扩大销售业务,把全年产销合同衔接完毕。预计今年该厂的薄、厚绝缘纸板在国内市场占有率可分别达到40％和70％左右。
In the past few years, the first paperboard factory in Guangdong province, which was caught in a difficult situation, was leased by Suining United Paper Mill in March this year and quickly established a new mechanism. The whole plant has a fundamental turn for the better, with more than 650 employees taking posts, and 4 insulating paperboards. All pulp production lines resumed production. Two boilers that had been out of production for many years had been put into production. Alkaline recovery systems that had been idle for 10 years had already started operations. Together with the normal operation of leased coated paper production lines last year, the whole plant has been rare since its establishment. All-round, full-load production situation. Why is the plant started production so quickly and comprehensively? The fundamental reason lies in the complete transformation of the operating mechanism of the company and the radical transformation of the ideology and concepts of the employees of the company. 1. Establish a competition mechanism in developing markets. To quickly occupy the market. At the beginning of April, the factory held an ordering meeting, throwing away new sales decisions, with an average of 13% per ton of insulation board giving the middlemen an advantage, so that the middlemen had a large amount of room for benefits, and they took a “centering pill” and expanded with the plant one after another. The sales business completed the connection of the annual production and sales contracts. It is expected that this year’s thin and thick insulation board will have a market share of 40% and 70% respectively in the domestic market.