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规模的真正内涵不仅仅是量的扩张,而是代表一种水平,一个新的形象,是企业在原有基础上来一次新的质变。把发展规模经济和创名牌结合起来,树立高大的企业形象。创名牌和扩规模是相辅相成的两大发展战略。没有规模,再好的产品,只能是金牌,不能成为名牌。当然,只有规模没有名牌,规模也没有凝聚力,没有生命力。近几年来,我们一方面急剧扩大规模,另一方面不断加大创牌力度。今年上半年,我们在森达皮鞋知名度迅速提高的基础上,果断采取措施,提高品牌的
The true connotation of scale is not merely an expansion of quantity, but represents a level, a new image, and a new qualitative change of the enterprise on the basis of the original. Combining the development of economies of scale and creating famous brands, establish a tall corporate image. Creating brand names and expanding scales are two complementary development strategies. Without scale, even the best product can only be a gold medal and cannot be a brand name. Of course, only the scale is not famous, and the scale is not cohesive and has no vitality. In recent years, we have dramatically expanded our scale on the one hand, and we have continued to increase our brand creation efforts on the other. In the first half of this year, based on the rapid increase in the popularity of Senda Leather Shoes, we took decisive measures to increase the brand’s