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在更雄厚的资本支持下,视频网站开始更深度地挖掘受众和广告资源,成长为更大也更灵活的传播平台。作为一个以分食电视等传统媒体蛋糕为目标的行业,2012年注定成为自Youtube诞生以来最为浓墨重彩的一年。3月12日,优酷和土豆宣布将以100%换股方式合并,行业内两家最大的视频公司合并为优酷土豆股份有限公司后,一度占据在线视频市场80%的市场份额。业内人士评价合并后的新公司作为在线视频第一品牌“拥有足够匹敌一个卫
With more robust capital support, video sites are beginning to dig deeper into audiences and ad resources and grow into larger and more flexible platforms for communication. As an industry targeting traditional media cakes, such as eating and drinking, 2012 is destined to be the most celebrated year since Youtube was born. On March 12, Youku and Tudou announced that they will merge 100% stock exchange. After the two largest video companies in the industry were merged into Youku Tudou Co. Ltd., they once occupied 80% of the online video market. Industry evaluation of the combined company as the new online video after the first brand ”has enough to match a guard