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运用神经科学原理的营销策略有助于品牌与消费者建立更好的关系,并更有效地利用社交媒体等工具。对Nathan Aaron来说,这可谓是一见钟情。这位北卡州的平面设计师、插画师兼社交媒体所有者第一眼看到Method公司在当地塔吉特商店阵列的式样新颖、注重环保的家用清洁产品时,就被彻底迷倒了。“立马引起我注意的是薄荷香型洗碟皂。另外,知名设计师Karim Rashid设计的漂亮包装更是锦上添花。可以说,我从此爱上了Method。”这番话出自2008年Aaron在其新博客methodlust.com上写的第一篇博文。从那时起,他和一群趣味相投的消费者已经在博客上发布了1000多则或褒或贬的帖子,全部针对Method公司及其品牌主张(设计时尚、香味诱人、不含毒
Marketing strategies using neuroscience principles help brands build better relationships with consumers and make more efficient use of tools such as social media. For Nathan Aaron, this is a love at first sight. The North Carolina graphic designer, illustrator and social media owner was completely lost in the first sight when Method Corporation was looking for a clean, family-friendly, home-made cleaning product at an array of local Target stores. “Immediately attracted my attention is the Mint flavor soap dish soap.In addition, the well-known designer Karim Rashid beautiful packaging is even more icing on the cake .Can say, I fell in love with the Method. ” The words from 2008 Aaron in The first post written on his new blog methodlust.com. Since then, he has posted more than 1,000 or acclaimed or blog posts on a blog with a group of similarly talented consumers, all targeting Method and its brand names (stylish, scent-free and non-toxic