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面对当下中国网络媒体的瞬息变化和繁复内容,人们正常的想象力和判断力都似乎有些无能为力,无论多么奇特出格的人和事都可以视为见怪不怪的日常现象。网络媒体的重要功能是引领各种社会时尚和促进文化思潮的形成,可在当下大众文化传播语境中,传播与现实社会的影像关系也发生了逆转:从接受现实社会的影响到影响现实社会。这是人类社会发展史上的一个悄无声息的转折点。一、大IP泛滥,是文学困境的突围
In the face of the rapid changes and complex contents of the current Chinese online media, people’s normal imagination and judgment seem powerless. No matter how peculiar people and events can be regarded as everyday perplexities. The important function of online media is to lead all kinds of social fashion and promote the formation of cultural thoughts. In the context of popular culture communication, the relationship between communication and the reality of society has also been reversed: from the influence of the acceptance of the real society to that of the real society . This is a quiet turning point in the history of human society. First, the proliferation of large IP is a breakthrough in literary difficulties