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对电视媒体来说,坚持创新,就能推动电视新闻从业人员在理念上勇于突破陈旧观念的束缚,在行动上支持改革创新的措施、接受改革创新的成果。坚持改革创新,电视新闻工作者就会在宣传内容、宣传手段上不断创新,做让人信得过、看得懂、产生共鸣的新闻,提升电视媒体在群众中的威望。因此,加强电视新闻的理念创新、手段创新,打开电视工作新局面已成为当前电视新闻宣传最重要的课题。一、当前电视新闻宣传创新意识淡化的表现和原因
For the TV media, insisting on innovation can push television journalists to bravely break the shackles of stereotypes in their philosophy, support the measures of reform and innovation in their actions, and accept the fruits of reform and innovation. Insisting on reform and innovation, television journalists will continuously innovate in propaganda content and means of propaganda, make people believe, understand and resonate with the news, and enhance the prestige of the television media among the masses. Therefore, to strengthen the concept of television news innovation, means innovation, open the new situation in TV work has become the most important issue of television news propaganda. First, the current performance of television news propaganda and weakening the performance of the reasons