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经常听到一些企业抱怨,现在的消费者太不忠诚了——只要一打价格战,他们会立刻转移;只要有新的品牌、新的概念出现,他们就产生尝试的心理,进而影响对原品牌的信赖程度。而另一边,消费者抱怨企业只做表面文章,购买前后两副“面孔”。之所以会互相抱怨,原因是企业没有感动消费者,消费者也没有被感动。说实话,不少企业在营销过程中大多忽视了关
Frequently heard companies complain that consumers are now too unfaithful - as long as a price war, they will immediately transfer; as long as there is a new brand, the emergence of new concepts, they have to try the psychological and thus affect the original The degree of brand trust. On the other hand, consumers complain that companies only make surface appearances and buy two “faces” before and after their purchase. The reason why they complain to each other, because the company did not move consumers, consumers have not been touched. To be honest, many businesses in the marketing process mostly ignore the relevant