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报业买方市场的实质就是一种报纸销售危机,出现报纸相对过剩。报纸过剩必然带来报纸滞销,价格下跌情况。报业媒体如何应对这种局面,笔者从报纸定位、品牌形成、发行策略三方面阐述处理之方法。
The essence of the newspaper buyer’s market is a newspaper sales crisis, there is a relative surplus of newspapers. The excess of newspapers inevitably leads to slow sales of newspapers and prices. How to deal with this situation newspaper media, the author from the newspaper positioning, brand formation, distribution strategy described in three ways.