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近年来,在人们生活消费水平逐步提升的形势下,我国二手车营销市场发展较为迅速,二手车的交易量也在逐步提升,然而,在国内二手车营销行业发展的同时,也暴露出诸多问题。妥善处理二手车营销过程中存在的问题对促进国内二手车营销市场进一步发展具有重要的作用。如何妥善解决二手车营销过程中存在的问题已经受到二手车营销行业的重点关注。本文围绕现阶段二手车营销市场发展状况展开分析,进而探讨市场营销4P策略在二手车营销中的运用途径。希望能够为国内二手车营销行业发展提供参考和支持。
In recent years, with the gradual improvement of people’s living standards, the market for second-hand car sales in our country has been developing rapidly. The transaction volume of second-hand cars has been gradually increasing. However, while the development of domestic used car marketing industry has exposed many problems . The proper handling of the problems existing in the marketing of used vehicles plays an important role in promoting the further development of the domestic used vehicle marketing market. How to properly solve the existing problems in the marketing of used cars has been the focus of the used car marketing industry. This article focuses on the current situation of used car marketing market analysis, and then explore marketing 4P strategy in the used car marketing approach. Hoping to provide reference and support for the development of domestic used car marketing industry.