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发展特色旅游已经成为带动地方经济发展的重要引擎。青海有着丰富的民俗特色旅游资源,本文主要从青海民俗特色旅游的内涵出发,对其在发展中存在的问题以及今后的应对与提升策略进行了探讨。通过研究发现,青海民俗特色旅游资源在开发的过程中存在着:缺乏资源的和谐开发,民俗特色旅游产品缺乏深度,民俗特色旅游推介的力度不够,民俗特色旅游保障体系不完整等方面的问题。最后,在借鉴相关研究成果的基础上,尝试从挖掘民俗背后的文化价值,打造旅游特色,加大旅游推介力度,完善旅游保障体系等维度来分析其今后的发展与提升对策。
The development of characteristic tourism has become an important engine for promoting local economic development. Qinghai is rich in tourism resources of folk custom. This paper mainly discusses the connotation of folk custom tourism in Qinghai, and discusses its existing problems in development and future strategies of coping and promotion. Through the research, it is found that the development of folk custom tourism resources in Qinghai has such problems as the lack of harmonious development of resources, the lack of deep tourism products of folk customs, the inadequate promotion of folk custom tourism, and the incomplete tourism guarantee system of folk custom. At last, based on the related research results, this paper attempts to analyze its future development and promotion strategies by exploring the cultural values behind the folk customs, building tourism features, increasing tourism promotion and improving the tourism security system.