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多媒体时代的新形势下,主动宣传图书馆,建立图书馆品牌,强化营销意识,是各类图书馆都要面临的一个重大问题。高校图书馆在校园建设有着特殊的地位,更要扩大读者队伍,提升社会地位,争取图书馆的资源能够最大化的得以利用。本文我们就将关注分析高校图书馆的读者定位,探索性为高校图书馆的宣传推广工作提出针对性的策略。在此,请教于各位图书馆管理工作的专家和同行,以期能够通过交流,共同进步。
Under the new situation in the multimedia age, it is a major issue that all kinds of libraries must face to actively promote the library, establish the library brand and strengthen the marketing awareness. The university library has a special position in the construction of the campus, but also to expand the readership, enhance social status, strive for the library to maximize the use of resources. In this article, we will focus on analyzing the readers’ orientation of the university library, and explore ways to put forward targeted strategies for the promotion of university libraries. Here, consult the experts and colleagues who manage the work in your library so as to make progress together through exchanges.