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青岛化工学院于里教授编译的《国际公众关系原理与实务》一书同读者见面了。我们有幸成为此书的第一读者,提前拜读了此书,并颇感此书对借鉴当代国际公众关系,促进中国公关事业发展具有重要意义。于里从事美国公共关系研究多年,他不断地把美国公关介绍给中国公关界,也向美国公关界传递中国公关的信息,《国际公众关系原理与实务》是他翻译、介绍美国公关研究成果之一。《国际公众关系原理与实务》一书共分四部分:公关发展研究;公关理论:公关策划和公关运作。每一个部分都是一个完整的板块,都有一个个性鲜明的主题。公关发展从纵向的角度让我们完
The book “Principles and Practice of International Public Relations” compiled by professor Yu Li of Qingdao Institute of Chemical Technology met with the readers. We were fortunate to be the first reader of this book and read this book ahead of time, and this book is quite significant for drawing lessons from contemporary international public relations and promoting the development of public relations in China. He has been engaged in the research of public relations in the United States for many years. He constantly introduces the public relations of the United States to the public relations circles in China and also delivers the information of the Chinese public relations to the public relations circles in the United States. The principle and practice of international public relations are translated by him and introduced the achievements of public relations research in the United States one. The book “Principles and Practice of International Public Relations” is divided into four parts: the study of PR development; the PR theory: PR planning and PR operation. Each part is a complete plate, has a distinctive theme. Let’s finish the PR development from a vertical perspective