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微信是腾讯公司于2011年推出的提供免费即时通信服务的智能手机软件。在2015腾讯全球合作伙伴大会“互联网+微信”分论坛上公开的《微信生活白皮书》显示:微信平均日登录用户达到5.7亿人次,其中一线城市渗透率达到93%,二线城市为69%,三线到五线城市不到50%;特别值得注意的是,60%左右的微信用户群体是15~29岁的年轻人,58%的年轻微
WeChat is a smart phone software launched by Tencent in 2011 to provide free instant messaging services. The “Wechat Live White Paper” published on the 2015 Tencent Global Partner Conference “Internet + WeChat ” sub-forum showed that the WeChat average daily login user reached 570 million, of which 93% were in first-tier cities and 69% , Less than 50% in the third-tier to the fifth-tier cities. In particular, about 60% of WeChat users are young people aged 15-29 and 58% are young