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高职院校校园媒体融合是实现培养高素质技能型人才根本目标的内在要求,也必将使高职院校在宣传思想、文化传承与创新等方面取得新的突破,但其现状不容乐观。高职院校在校园媒体融合过程中应坚持解放思想先行,构建科学的管理体系;坚持优势互补,注重一体化发展;坚持内容建设为王,增强信息生产和服务能力,占领信息传播的制高点,壮大主流媒体的影响力,更好地向社会发出学校的声音,满足师生的需求。
The integration of campus media in higher vocational colleges is the inherent requirement to realize the fundamental goal of cultivating high-quality skilled personnel. It will also make new breakthroughs in higher vocational colleges in terms of propaganda ideas, cultural inheritance and innovation, but the current situation is not optimistic. Higher vocational colleges should persist in emancipating the mind and building a scientific management system in the process of campus media convergence; insist on complement each other and pay attention to the integrated development; insist on the content construction as the king, enhance the information production and service ability, occupy the commanding height of information dissemination, Strengthen the influence of the mainstream media and better send the voice of the society to the society to meet the needs of teachers and students.