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现代的商品真正重视包装算来也只有一二十年的时间,在此之前我国的包装一直处于幼稚阶段,随着中国的改革开放,经济迅猛地发展,人民生活水平逐步改善,人们对物质消费的高层次需求就成为了必然,为此推动了我国包装事业的发展。其间作为包装业的一个重要元素——包装设计,经历了一场翻天覆地的革命,最初只是摹仿,摹仿那些西方以及日本的包装设计,其程度甚至到了有的设计人员连中文也抛弃而以洋文取而代之的地步;继而有人从中觉醒过来,将眼光投向本国的民间文化,觉得越“土”才越有特色。其实“洋”也好,“土”也好,当包装设计即将进入到人类文明发展的21世纪,
The packaging of modern goods really paid attention to only one or two decades, before China’s packaging has been in a naive stage, with China’s reform and opening up, the rapid economic development, people’s living standards and gradually improve people’s material consumption High-level demand has become inevitable, to promote the development of China’s packaging industry. In the meantime, packaging design, as an important element in the packaging industry, has undergone a revolution. It was originally imitated and imitated those Western and Japanese packaging designs. Even some designers even abandoned Chinese and replaced them with foreign languages ; Then some people wake up from here, look to their own folk culture, feel more “earth” to the more distinctive. In fact, “foreign” Ye Hao, “earth” Ye Hao, when the packaging design is about to enter the 21st century of human civilization,