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主管宣传工作的行政领导,虽然深感改革势在必行,但往往由于受到外部环境和内部环境的制约,思考的问题甚多,具体落实却十分困难。或犹豫观望,或裹足不前。作为学刊,它并不是行政职能机构,可以充分地开展讨论,以发挥刊物先导的作用。一、分析广播电视建设发展中的矛盾,予以解剖,组织可行性的研究。问题之一,综合台必须改革。我们所指的综合台,主要指的是人民广播电台。现时的问题是:综合台的收听率不如专业广播电台的收听率。探索其中的原由:综合台节目程式化,传播模式定型化,内部工作机制的僵化,都直接
Although the executive leadership who is in charge of publicity work is deeply impeached by the reform, it is often difficult to think about it because of the constraints imposed by the external environment and the internal environment. Or hesitate to wait, or do not hesitate. As a journal, it is not an administrative functional agency, and discussions can be fully carried out so as to give play to the role of a leading magazine. First, analyze the contradictions in the construction and development of radio and television, dissect and organize the feasibility study. One of the problems, Taiwan must reform. We refer to the integrated station, mainly refers to the People’s Broadcasting Station. The question now is: The listening rate of integrated stations is not as good as that of professional radio stations. Explore the reasons for that: the integration of program-style Taiwan, the mode of transmission of stereotypes, the internal mechanism of rigidity, are direct