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21世纪是个性张扬、需求细分的消费时代,每个消费群体都会围绕“自己的需求”,消费“自己的品牌”。中国男装经过上个世纪90年代中后期的品牌风潮,渐渐缩短了与国际品牌的差距。但面对国内产业环境和消费市场,诸多男装品牌正积极寻求突破口。德国BENBO(宾宝)作为时尚休闲男装的领跑者,它专为25-35岁,追求自我、时尚,充满激情的都市精英男士设计,体现都市新男人高质素的审美和品味,一种洒脱、情趣、会工作、社交和生活的情调。 BENBO通过产品来塑造男人的生活方式,让都市新男人从产品上得到一种心灵的归属和认同,成为一种精神上的追求。
The 21st century is a time-honored and demand-minded consumer era in which each consumer group consumes its own brand around its own needs. After the men’s wear in China in the late 90s of last century the brand trend, and gradually narrow the gap with international brands. However, in the face of the domestic industrial environment and consumer market, many men’s brands are actively seeking a breakthrough. German BENBO (Bin Bao) as a leader in casual men’s fashion, it is designed for the 25-35 years old, the pursuit of self, fashion, passionate urban elite men design, reflecting the urban new men of high quality aesthetic and taste, a kind of free and easy , Fun, will work, social and life style. BENBO through the product to create a man’s way of life, so that new urban man from the product to get a spiritual ownership and identity, as a spiritual pursuit.