推进商标品牌战略创新发展应着力解决好三个问题

• 作 者: 蔡学著
• 机 构: 国家工商总局商标局,
• 出 处: 中华商标
• 发表日期: 2016年09期
• 关键词: 商标品牌战略 工商行政管理 商标品牌 工商部门 发展战略 商标工作 经济改革 抓手 商标注册申请 一轮

推进商标品牌战略是工商行政管理部门着眼大局、服务国家经济建设的一项重大举措,是国家实施创新驱动发展战略、供给侧改革和推动“大众创业,万众创新”活动的重要内容和有力保障,也是工商部门在国家新一轮经济改革发展主战场上充分发挥职能作用、实现自身发展的有力抓手。因此,必须要把推进商标品牌战略摆在

The promotion of trademark brand strategy is a major measure taken by the administrative department for industry and commerce in overall interests and serving the country’s economic construction. It is an important part of the national implementation of an innovation-driven development strategy, supply-side reform and promotion of “mass entrepreneurship and innovation” activities Protection is also a powerful starting point for the industrial and commercial departments to give full play to their functions and realize their own development on the new battlefield of national economic reform and development. Therefore, we must put forward the brand strategy to promote the brand