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在更多国内厂商把目光聚焦手机市场的时候,音乐领域的“半壁江山”汪峰却将更多的精力放在了手机的配件——耳机领域,投资创建了耳机品牌FIIL。FIIL问世已有一年,这一年时间,它是如何争取年轻人的市场的?10月20日,FIIL耳机新品——CARAT以“综艺直播互动式”发布会进入了消费者的视线,FIIL CARAT定位为运动蓝牙耳机,为热爱运动与健身的用户进行了更多的适配。发布会前,微博上#1020汪峰直播送钻石#话题吸引超过980万人次关注;发布会当天,天猫直播作为特约合作平台商,
In more domestic manufacturers to focus on the mobile phone market when the music field “half” Wang Feng will focus more on the phone accessories - headphone, investment and create a headset brand FIIL. FIIL come out for a year, this year, how it is for the young market? October 20, FIIL headphones new - CARAT to “variety live interactive ” conference into the consumer’s line of sight, FIIL CARAT positioned as a sports Bluetooth headset for sports and fitness users love to carry out more adaptation. Before the conference, microblogging # 1020 Wang Feng broadcast the diamond # topic to attract more than 9.8 million people attention; conference day, Lynx live as a special cooperation platform,