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对忙碌的现代人而言,什么样的产品最能激发购买欲?最新的消费趋势显示,替使用者节省时间,已成为各种商品或服务最吸引入的诉求。在竞争激烈的日本消费品市场,“省时”的概念,正促使许多商品在性能、服务和行销手法方面,产生出创造性的改变。无论是省时家电、快捷银行或医院、十分钟理发店、十分钟按摩、立饮式咖啡店或“试听”型音乐杂志,现在都在日本大行其道。看来,“省时”这一概念愈来愈大放魅力,让挑剔的日本消费者甘心情愿地掏腰包,来购买这些商品或服务。
For busy modern people, what kind of products can stimulate the most desire to buy? The latest consumer trends show that saving time for users has become the most attractive appeal of various goods or services. In the competitive Japanese consumer market, the notion of “time-saving” is driving many goods to make creative changes in performance, service and marketing practices. Whether it’s time-saving appliances, quick banks or hospitals, ten-minute hairdressers, ten-minute massages, drinking coffee shops or “audition” music magazines are now all over Japan. It seems that the concept of “time-saving” is more and more attractive, so that discerning Japanese consumers willingly pocketed to buy these goods or services.