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Good为什么是Great的敌人?领导人的魅力为什么反会成为企业的负债?企业与组织能够度过困境、永续长存,靠的又是什么? 在多如过江之鲫,却又充满泛泛之谈的企管书籍中,吉姆·柯林斯的著作《基业长青》在全球销售达百万册,2002年,他的又一力作《从优秀到卓越》(From Good To Great)更是让人耳目一新。 柯林斯向来相信管理也可以找出如物理定律的通则,不会随时间、地点而改变。他率领研究团队,以极为严谨的研究方法,花了5年时间,从庞杂的资料中归纳出卓越企业的共同特质。我们摘编了《天下杂志》对柯林斯的独家专访片段,使读者能对柯林斯的企业发展理念有更为深刻地领悟。
Why is Good the enemy of Great? Why does the charisma of the leaders become the liabilities of the enterprises? The enterprises and organizations can survive the difficult times and depend on what they are? In his book on business management, Jim Collins's book Everlasting Books sold millions in the world. In 2002, his masterpiece From Good to Great was even more refreshing . Collins has always believed that management can also find general rules as the laws of physics, will not change with time, place. He led the research team, with a very rigorous research methodology, spent five years, from a large number of data summarized the commonality of excellence in business. We extract the “World Magazine” Collins's exclusive interview with the fragment, so that readers can understand the concept of business development Collins more deeply.