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美国新奥尔良没有新奥尔良烤翅,也没有新奥尔良烤鸡腿堡。这不是笑话,而是一个事实。那个地方,出名的美味是小龙虾。但这并不妨碍以新奥尔良为名的烤翅、汉堡一“鸡”风行,流行全国。这则故事揭示了现代社会消费的一个重要特征:企业总是热衰于为消费者提供幻象。这意味着,当你坐在麦当劳里点了一份麦乐鸡,实际享受的可能是和肯德基一样的食材。进而言之,不管这个商品被命名为麦乐鸡还是香嫩烤肉堡,进入消费
New Orleans, United States No New Orleans roasted wings, nor the New Orleans roasted chicken Fort. This is not a joke, but a fact. That place, the famous delicacy is crayfish. But this does not prevent the roasted wings under the name of New Orleans, Hamburg a “chicken ” popular, popular throughout the country. This story reveals an important characteristic of modern social consumption: business is always on the decline to provide consumers with illusions. This means that when you sit in McDonald’s and order a Melon Chicken, the actual enjoyment may be the same as KFC ingredients. In other words, no matter whether this product is named Mai Le chicken or tender barbecue Fort, into the consumer