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2000年宿州学院开始开设《公共关系学》课程,旨在提高学生的综合素质特别是公关意识、人际交往能力和服务意识。如今,《公共关系学》课程在宿州学院已经走过了15个年头,为使这门课达到人才培养的要求,几年来我们围绕着课程开设的理念、课程开设的性质和开设的方式进行不断的研讨和实践。一、课程开设理念的变化:由选修到必修2004年,宿州学院升格为本科高校,学校的办学性质和办学定位发生了根本的变化,由传统的师范院校变革为综合型本科高校,定位
In 2000, Suzhou University started to set up a course on “public relations”, aiming to improve the overall quality of students, especially public relations awareness, interpersonal skills and service awareness. Nowadays, “Public Relations” has been going on for more than 15 years at Suzhou University. In order to make this course meet the requirements of talent cultivation, we have been following the concept of curriculum development, the nature of the course opening and the ways of opening it in recent years Seminar and practice. First, the concept of curriculum changes: from elective to compulsory In 2004, Suzhou College upgraded to undergraduate colleges and universities, the school’s nature of running a school and orientation has undergone fundamental changes from the traditional normal colleges and universities into a comprehensive undergraduate colleges and universities, positioning