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阅读点没有新闻性的舆论引导是空泛和无的放矢的;而任何新闻都会不同程度地体现传播者的立场和观点。不能体现舆论引导的新闻会偏离新闻人责任和使命的轨道。作为党和人民的喉舌,主流媒体的新闻报道受传统新闻理念的影响范围大、程度深。在新传播时代,传统主流媒体如何兼顾新闻性与舆论引导,在新传播语境下坚守主流媒体的舆论阵地,是值得新闻工作者思考的问题。“新闻”与“宣传”之异同我国自新中国成立以来的新闻理念一直是“重宣传,轻新闻”。①因为媒介的作用非同一般,所以在社会发展中党和政府非常
The lack of news-oriented public opinion in reading the reading point is vague and unspecified; and any news will reflect the position and viewpoint of the communicator to varying degrees. The news that can not reflect the guidance of public opinion will deviate from the responsibility and mission of journalists. As the mouthpiece of the party and the people, the news coverage of the mainstream media is influenced by traditional news ideas to a large extent and to a large extent. In the new era of communication, how traditional mainstream media balance journalism and public opinion, and adhere to the media positions of the mainstream media under the new context of communication are issues worthy of journalists’ consideration. “News ” and “Propaganda ” Similarities and differences China since the founding of new China’s news philosophy has always been “publicity, light news ”. ① Because the media plays a very different role, the party and government in social development are very different