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在期刊出版事业走向市场以后,期刊社就有双重职责:既要保证社会效益,又要增加经济效益。这就必须坚持两手抓,一手抓质量,一手抓经营。在实际工作当中,必须辩证地去看待和正确处理二者之间的关系:抓经营,是为了保质量,为提高期刊质量提供必要的经费支出,如,吸引高质量的文章需要提高稿酬,组织研讨征文、采访调查、配备必要的器材设备需要经费,提高印刷质量需要增加印刷成本,还要考虑为默默无闻辛勤工作的编辑们改善工作和生活条件,等等;而期刊质量提高了,办活了,有了社会影响力,反过来会促进经营,如,可以扩大发行量,增加广告经营收入等,只要二者的关系摆正了,处理得好,就会相得益彰,质量与效益是能够统一的。
After the periodical publishing business goes to the market, the periodical publishers have the dual responsibility of ensuring social benefits as well as increasing economic benefits. This must insist on grasping both the quality and the one hand. In practical work, we must look dialectically and deal with the relationship between the two correctly: grasping management is to maintain the quality, to improve the quality of the journal with the necessary expenditure, for example, to attract high-quality articles need to raise royalties, the organization Research essay, interview investigation, equipped with the necessary equipment and equipment need funding to improve the printing quality need to increase printing costs, but also consider the hard work of the editor to improve work and living conditions, and so on; and improve the quality of the journal, do a living , With social influence, in turn, will promote business, for example, can increase the circulation, increase advertising revenue, as long as the relationship between the two is well-placed, handled well, it will complement each other, the quality and effectiveness can be unified .