论文部分内容阅读
谢长平是一名农村青年,前几年,通过引进酿酒新技术,获得了可观的利润回报。但近年来白酒市场竞争日益激烈,导致利润越来越低,面对市场窘境,是安于现状还是另辟酒类市场呢?谢长平苦苦思索。2002年6月的一天,他到市内最大的一家综合农贸市场办事,看到一家个体摊位上摆有农家湖汁酒卖,他随便问了一下价钱,没想到这种低度酒在城里竟然卖到3元钱一斤。作为一个酿酒者,他十分清楚这种农家湖汁酒的酿造成本每斤不到0.5元钱,按这个价钱酿湖汁酒的利润是高度白酒利润的3-4倍。为了进一步了解农家湖汁酒的市场行情,他随即又跑到在市场内开酒店的表兄那里调查有关情况。表兄告诉谢长平,每年的9月,当啤酒退出销售市场时,很多顾客都习惯用农家湖汁酒代替啤酒饮用,一般店主是根据当天的销售量或顾客临时需求到附近的市场买回来,再按杯出售给顾客,每杯2两,一元钱,利润相当丰厚,一般只有靠近农贸市场附近的酒店才有可能提供这种服务。最后堂兄说:要是有人能将生产的农家湖汁酒直接送到酒店销售就方便了。从堂兄的话语中以及自己几天来的走访中,谢长平敏锐地感悟到,随着人们生活水平的提高,自我保健意识也
Hsieh Chang-ping is a rural youth, a few years ago, through the introduction of new wine technology, access to a considerable profit return. However, in recent years, the increasingly fierce competition in the liquor market, resulting in lower and lower profits, the face of market dilemma, is to settle the status quo or another liquor market? Xie Changping hard thinking. One day in June 2002, he went to the largest integrated farmer’s market in the city. When he saw an individual stall selling peasant lakes, he casually asked for the price and did not expect the low-grade wine in the city Even sold 3 yuan a pound. As a brewer, he knew very well that the cost of making such farmhouse lager wine was less than 0.5 yuan per catty, and that the profit from brewing the lake wine at this price was 3-4 times the profit of a high-grade liquor. In order to further understand the farm Lake wine market conditions, he then went to open the hotel in the market where the cousin to investigate the situation. Cousin told Xie Changping, September each year, when the beer out of the sales market, many customers are accustomed to using farmhouse lager instead of beer drinking, the average owner is based on the day’s sales or temporary needs of customers to the nearby market to buy back, and then According to the cup sold to customers, two cups per cup, a dollar, the profits are substantial, generally only close to the farmers market near the hotel may be provided this service. Finally cousin said: If someone can produce the farmhouse lake wine directly to the hotel sales on the convenience. From his cousin’s words and his visit in a few days, Xie Changping was keenly aware that with the improvement of people’s living standard, self-care awareness