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构建品牌力量,寻找品牌自身的能量源是当下中国服装品牌关注的切实问题。《构建服装品牌力量》一书作为中国服装论坛专刊,翔实记录了论坛嘉宾和企业家代表的精彩观点、个性见解和诚恳建议。同时,抒写了众多优秀企业家描述的生动品牌故事,呈现了时尚行业各领域人士结合论坛主题与媒体的精彩对话,将论坛前飞行采访中与30余位企业家的思想火花凝练于字里行间,让所有的观点、故事、对话和思索,都在文字的雕琢与升华后,得以珍藏。
Building brand power, looking for the brand’s own energy source is the current concern of China’s clothing brand practical issues. As a special issue of China National Garment Forum, book “Constructing the Power of Garment Brand” has a detailed record of the wonderful opinions, individual opinions and sincere suggestions of the forum guests and entrepreneurs. At the same time, it describes the vivid brand story described by many outstanding entrepreneurs. It presents a wonderful dialogue between people in all fields in the fashion industry combining the theme of the forum with the media. In the interview with more than 30 entrepreneurs in front of the forum, All perspectives, stories, conversations and thoughts are preserved after the words are carved and sublimated.