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在屏幕上风光无限的明星们,不仅拍影视剧赚得盆满钵满,就连他们的名字也成了赚大钱的本钱。对于狂热的Fans 来说,听到自己喜欢的明星的名字,就足以让他们的心跳急促了。看到明星的名字有这么大的潜在价值,商家们可不肯放过这大好的赚钱机会,也纷纷行动,推出以明星的名字作品牌代言的商品。这不但吸引了Fans的眼球,刺激了商品的销量,对于艺人来说,也借助商品的推广而获得了更高的知名度,简直是一场“双赢”的交易。近期的韩国娱乐圈,就掀起了一股以明星名字命名商品的风潮。
Stars on the screen with unlimited celebrities, not only film and television dramas earn pours, and even their name has become a big money to make money. For fanatical fans, hearing the names of their favorite celebrities is enough to keep their heart rate hurried. To see the star’s name has such a great potential value, businesses are reluctant to let go of this great opportunity to make money, have also moved to launch the name of the star endorsement of the brand products. This not only attracted the Fans eye, stimulating the sales of goods, for artists, but also with the promotion of goods and gained a higher profile, is simply a “win-win” transaction. The recent Korean entertainment, set off a wave of goods named after the star name.