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品牌营销是企业长期经营的战略基础,本文通过对中国主题公园的发展状况、存在问题进行解析,提出一些中国本土主题公园在未来品牌营销过程中的发展建议。
Brand marketing is the strategic basis of long-term business operation. This paper analyzes the development of China’s theme park and existing problems, and puts forward some suggestions on the development of Chinese local theme park in the future of brand marketing.