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“思其所以危,则安矣;思其所以乱,则治矣;思其所以亡,则存矣。”旅游业是个依赖性强的脆弱行业,旅游企业必须时刻有强烈的品牌意识和危机感,居安思危,防患于未然,同时在危机发生后有效处理应付,才能不断更新以求生存和发展。本文依托调查和访谈的形式对开封市30余家旅游企业的管理层进行的危机品牌管理的调查,分析了旅游企业品牌危机管理存在的问题,并针对这些问题提出了完善开封市旅游企业品牌危机管理的对策和建议。
“Think so it is dangerous, the security carry; think so chaotic, the rule carry on; think so dead, then carry on.” Tourism is a highly dependent and fragile industries, tourism enterprises must always have a strong sense of the brand And the sense of crisis, be vigilant in peace time, take precautionary measures, and deal with effectively in the aftermath of the crisis, in order to constantly updated in order to survive and develop. Based on the survey and interviews, this paper investigates the brand management of crisis in the management of more than 30 tourism enterprises in Kaifeng, analyzes the problems existing in the brand crisis management of tourism enterprises and puts forward some suggestions to improve the brand crisis of tourism enterprises in Kaifeng Management countermeasures and suggestions.