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进入21世纪以来,中国经济实力的上升引起了国际社会的关注。面对中国的崛起,一些西方国家发出了不良言论,“中国威胁论”、“中国新殖民主义论”、“中国傲慢论”等歪曲中国发展模式的论调甚嚣尘上,并随着国际环境的变化,不断出现新的内容。打造中国的文化外交战略,通过文化交流引领西方国家对中国的理解,树立良好的国家形象对和平发展的中国意义重大。文章通过回顾中国文化外交的发展历程,理清了中国文化外交的成果,同时分析了中国文化外交发展中的不足之处。笔者认为,未来中国必须评估文化外交战略资源,做好战略分层,充分运用中国文化资源的多元性和丰富性,结合中国整体外交布局,构建系统的文化外交战略。
Since the 21st century, the rise of China’s economic power has drawn the attention of the international community. In the face of the rise of China, some western countries have made many arguments about distorting China’s development model, including bad speech, the theory of China threat, the theory of neo-colonialism in China, and China’s Arrogance Theory. With the changes in the international environment, new elements are constantly emerging. To build China’s cultural diplomacy strategy and lead western countries to understand China through cultural exchange, establishing a good national image is of great significance to the peaceful development of China. By reviewing the development of Chinese cultural diplomacy, the article clarifies the achievements of Chinese cultural diplomacy and analyzes the shortcomings in the development of Chinese cultural diplomacy. In my opinion, in the future, China must evaluate the resources of cultural diplomacy, make strategic stratification, make full use of the diversity and richness of Chinese cultural resources, and build a systematic cultural diplomatic strategy in light of China’s overall diplomatic layout.