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早在2010年,RIBA就与伦敦市中心的高档商业街摄政街RegentStreet开始合作,推出了“Regent Street Window Project”摄政街橱窗项目。今年由英国文化协会牵头,瑞安和Riba联手开启了首届建筑师玩酷时尚——上海新天地2012创意橱窗展“项目,以”Play玩“为主题。Riba负责筛选建筑师事务所,他们在申请的80家中精简到10家作为项目候选人.同时,由瑞安挑选上海新天地和新天地时尚的商户,最终选择了九家商铺:agnes b、Francfrance、Nissis、STAYREAL、JNBY、CROQUIS、MF ART+、I.T.Haniiy(另外一家建筑师事务所将单独为上海新天地南里建造户外的橱窗设计)。商家依据自己的品牌
As early as 2010, RIBA began cooperation with Regent Street, a high-end commercial street in central London, and launched the ”Regent Street Window Project" Regent Street window project. This year led by the British Council, Ryan and Riba joined hands to open the theme of “The Creative Window Exhibition of Shanghai Xintiandi 2012” with the theme of “The Play Play”. Among the 80 applicants, 10 were reduced to 10 as project candidates. At the same time, Shui On chose the fashionable shops in Shanghai Xintiandi and Xintiandi and finally selected nine shops: agnes b, Francfrance, Nissis, STAYREAL, JNBY, CROQUIS, MF ART+, IT Haniiy (another architect office will build an outdoor window design for the South Xintiandi in Shanghai).