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本次研究以网剧作为主题,重点探讨知识产权推力下的网剧发展问题。首先,是对将知识产权作为基础推动力的网剧的发生、发展、价值问题进行说明;然后,对其运作模式路径进行了具体的解析说明,并结合现阶段网剧所显露的成功剧与失败剧,对其成败原因进行一些相关因素分析,从而根据其发展趋势对其未来的走向进行了展望。
This research takes the internet drama as the theme and focuses on the development of the internet drama under the thrust of intellectual property. First of all, it is to explain the occurrence, development and value of the online drama that uses intellectual property rights as its basic driving force. Then, it explains and explains the mode of its operation mode. Failure drama, analyze the reason of its success or failure, and then prospect its future trend according to its development trend.