论文部分内容阅读
随着科技和经济的发展,广告已经发展成为一种国际交流的方式。广告是一种信息时代的社会现象,它已经走进经济、文化等方方面面,它包含许多语用功能。指示语在广告中的应用也是引起消费者购买产品另一种方式。通过对指示语的功能和特点的研究,它能够帮助广告商设计出更加科学合理的广告。同时,也能使广告语言更加多样化,有助于广告话语的组织。
With the development of technology and economy, advertising has developed into a form of international exchange. Advertising is a social phenomenon in the information age. It has entered various fields such as economy and culture. It contains many pragmatic functions. The use of directives in advertising is another way for consumers to buy products. It can help advertisers to design more scientific and reasonable advertisements by studying the function and characteristics of the indicator language. At the same time, it can also make the advertising language more diversified and contribute to the organization of advertising discourse.