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在经济市场条件下党报,尤其是省级党报面临着电视和晚报的双重冲击,在发行和抢占广告市场时呈举步维艰之势。如何在夹缝中突围而出,在坚持正确的舆论导向性和指导性的同时,增强感染力和可读性,成为省级党报发展的重要课题。创新体育新闻便是在此背景下应运而生并得以发展,成为省级党报吸引受众的亮丽橱窗。体育新闻切莫忽视导向江总书记阐述新闻舆论有个著名的“祸福论”——舆论导向正确,是党和人民之福;舆论导向错误,是党和人民之祸。只有坚持正确舆论导向,新闻改革体制创新才会有发展的空间。体育新闻,作为一种休闲式新闻,强调可读性和娱乐性,有其特殊性的一面。但其毕竟是一种舆论,是舆论就有导向作用。正确地渲泄体育迷的情绪,把他们的思路往正确方向引导,是每一个党报体育新闻工作者责无旁贷的责任。
Under the condition of economic market, the party newspaper, especially the provincial party newspaper, is facing the double impact of television and evening newspapers, and it is in a difficult position to issue and seize the advertising market. How to break through the cracks in the crack, adhere to the correct orientation and direction of public opinion at the same time, enhance the appeal and readability, become the provincial party newspaper an important issue for the development. Innovative sports news came into being and developed under this background, making it a bright window for provincial party newspaper to attract audiences. Sports news should never be ignored guide General Secretary Jiang described the news media has a famous “bad fortune theory ” - the correct orientation of media is the blessing of the party and the people; public opinion is wrong, is the calamity of the party and the people. Only by adhering to the correct direction of public opinion can there be room for development in the innovation of news reform. Sports news, as a casual news, emphasizes readability and entertainment, has its own particularity. But after all, it is a kind of public opinion, which is the guiding effect of public opinion. Correctly venting the emotions of sports fans and guiding their thinking in the right direction is the responsibility of every sports news worker in the party to act responsibly.