论文部分内容阅读
在一份中小企业发展的调查中,有42家入选企业分布在五大行业:信息技业、制造业、农业、社会服务业和传播与文化业。其中信息技术业10家、软件咨询6家,制造业、农业、社会服务均为8家,传播与文化业才2家。 从了解的情况来看,传播与文化产业的企业发展显落后于其它产业的发展,而且在整体实力上更不可相提并论。其体到广告企业的发展,我们发现,经过20年的迅猛发展,广告企业类型与企业方向都已呈现出明显的脉络,随着服务的分极化、规模化、资本化,广告企业也走到了发展的十字路口上。我们说,只有忧虑者才能生存。
In a survey on the development of SMEs, 42 selected enterprises are located in five major industries: information technology, manufacturing, agriculture, social services and communication and culture. Among them, 10 are information technology and 6 are software consulting. There are 8 manufacturing, agriculture and social services, and 2 are communication and cultural industries. From the understanding of the situation, the development of communication and cultural industries in the development of enterprises lags behind the development of other industries, but also in the overall strength of the more can not be compared. Its body to the development of advertising business, we found that after 20 years of rapid development, advertising business types and business directions have shown a clear context, with the polarization of services, large-scale, capital, advertising companies also take To the crossroads of development. We say that only worries survive.