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日趋激烈的全球竞争以及中国加入WTO日期的临近，都为中国企业的生存带来了极大的考验。寻求技术手段，借助于信息以及通信技术来实现企业拓展新业务和新渠道，维系新、老客户对企业的满意度、忠诚度，已经成为企业进行信息化建设的重要课题。为了能在激烈的市场竞争中脱颖而出
The increasingly fierce global competition and the approaching date of China’s accession to the WTO have all brought great challenges to the survival of Chinese enterprises. Seek for technical means, by means of information and communication technology to achieve business development of new business and new channels, to maintain the satisfaction of new and old customers to the enterprise, loyalty, has become an important issue of enterprise information construction. In order to stand out in the fierce market competition