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狄更斯曾如是说,这是一个最好的时代,也是一个最差的时代。对于媒体行业而言,这句话非常适用。随着互联网技术的迅速发展以及智能手机端的普及,媒体原本的媒介和生产方式发生巨大的改变,以“微博、微信公众号、App和网站”为代表的新媒体开始涌现。与传统媒体相比,新媒体更贴近用户,更直达用户。贴近用户关心才能俘获用户芳心,直达用户需求才能驱动用户使用。时间第一,新媒体一开始就如此定位自己。在抢夺信息发布方面,新媒体从来没有吝啬过技术和投入。第一时间发布消息所能带来的传播力和影响力固然是
Dickens once said that this is one of the best times and one of the worst times. For the media industry, this statement is very applicable. With the rapid development of Internet technology and the popularization of smart phones, the original media and production methods of the media have undergone tremendous changes. New media represented by “Weibo, WeChat, App, and Website” have started to emerge. Compared with traditional media, new media closer to users, more direct users. Close to the user’s concern to capture the user’s heart, direct user needs to drive users. Time first, the new media so positioned themselves from the beginning. The new media has never stumbled on technology and investment in snatching information. The first time the news can bring the spread and influence of course is