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视觉传播学者保罗·M·莱斯特说:“今天的现实是,我们周遭的世界以视觉为主要媒介,我们对世界的理解不是通过文字,更多的是通过视觉信息。”本文试图从视觉传播的角度看时政类杂志《南风窗》的传播特点。一、《南风窗》视觉传播要素分析——文与图1.文字的编排正文文字分为三栏,字体、字号、颜色统一,标题采用黑体加粗,正文采用宋体,字体颜色一致。仅“封面报道”一栏中,
The visual communication scholar Paul M. Lester said: “Today’s reality is that the world around us uses vision as the main medium, and our understanding of the world is not through words, but more through visual information.” On the Characteristics of the Transmission of the Southern Wind Window from the Perspective of Visual Communication. First, the “South Wind Window” elements of visual communication - Text and Figure 1. The text of the text is divided into three columns, the font, size, color uniform, bold bold title, the body of the Times New Roman, font color consistent. Only “cover story ” column,