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近几年来,随着报业市场化进程的加快,媒体数量的增多,尤其是都市生活类、专业类报纸的冲击,各大媒体在同一区域内的广告经营越来越激烈。昔日党报广告大户也随着各类媒体的竞争和对市场多元化的选择在广告投放上变得谨小慎微,使党报广告失去了最大的支撑,现实的严峻和残酷已经把地市州盟党报的媒体广告经营逼到了风口浪尖。面对现实,现在我主要从以下三个方面粗浅的谈谈地市州盟党报广告经营策略,大家一起来进行探讨,共同来推动地市州盟党报广告经营的发展。
In recent years, with the accelerating marketization of the newspaper industry, the increase in the number of media, especially the impact of urban life and specialty newspapers, the advertising operation of major media in the same region has become more and more intense. In the past, big party newspaper advertisers also became cautious in advertising with the competition of various media and diversified choices in the market, which made the party newspaper advertisements lose the greatest support. The grim and cruel reality has put the media of the prefectural League newspaper Advertising operation forced the cusp. Face the reality, now I mainly from the following three aspects to talk about the prefectural party newspaper newspaper advertising business strategy, we work together to explore together to promote the prefectural party newspaper advertising business development.