论文部分内容阅读
城市广电媒体是全国广电行业中从业人数庞大、负担较重,但实力及影响力相对薄弱的基层宣传机构。面对新媒体的冲击与挑战,城市广电媒体产业转型的道路异常艰难。尤其地方广电媒体的创收单纯依靠广告,故而在急于摆脱经营困境的过程中,出现了不少发展误区,如节目泛娱乐化、有偿新闻、医疗广告比重过大,等等。
City radio and television media is a large number of practitioners in the national radio and television industry, a heavier burden, but the strength and influence of relatively weak grass-roots publicity agencies. Faced with the impact of new media and challenges, the road of urban broadcasting media industry transformation extremely difficult. In particular, the local radio and television media rely solely on advertising revenue generation, so in the rush to get rid of the plight of the business process, there have been many development errors, such as the program pan-entertainment, paid news, medical advertising is too large, and so on.