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随着社会科技的不断进步,儿童玩具产品之间的竞争也越来越激烈。几乎每天都有新的玩具产品的诞生。如果企业想要自己的设计在市场中站稳脚,就必须抓住消费群体的消费特征。越来越多的商家已把目光瞄准在儿童的身上。中国的儿童玩具设计越来越多,种类丰富。但大部分只是考虑到玩具设计本身的消费价值,而对玩具的包装忽略了。甚至有些不负责的销售商只是考虑到如何谋取经济利益,降低成本,对玩具进行简单包装。由于设计的对象是儿童这个特殊群体,所以我们就必须考虑到多方面的因素。儿童的社会心理、社会行为、社会文化、社会价值观和道德观、崇拜心理等各方面的研究对于今日的玩具包装设计师有着决定性的意义。
With the continuous progress of social science and technology, the competition between children’s toy products is more and more intense. Almost every day new toy products are born. If companies want their own designs to gain a foothold in the market, they must grasp the consumer characteristics of the consumer group. More and more businesses are already targeting children. China’s children’s toys design more and more variety. But most only consider the consumer value of the toy design itself, and ignore the packaging of the toy. Even some of the irresponsible vendors just consider how to seek economic benefits, reduce costs, the simple packaging of toys. Since the object of design is a special group of children, we must consider many factors. Children’s social psychology, social behavior, social culture, social values and moral values, worship psychology and other aspects of research for today’s toy packaging designers have a decisive significance.