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本文从SSK(科学知识社会学)和社会建构主义出发,探讨了学术语篇中劝说和宣传的必然性及其作用。研究者在学术语篇写作过程中需要采用必要的修辞手段劝说读者相信其研究,从而推进或是完成知识的社会建构。当今商业社会推销文化的影响和学术领域日益激烈的竞争,促使作者在写作中主动赞扬自己的研究,塑造自己作为有价值的研究者的形象,像做广告一样宣传、推销自己和自己的研究,希望得到读者的接受、称赞和引用。本文简要介绍了语言学界对自我宣传所做的语篇理论层面的解释以及语篇层面、语言层面和跨文化层面的分析,并就这一课题研究的学术意义、实用价值和社会价值进行了探讨。
Based on SSK (Sociology of Sociology of Knowledge) and social constructivism, this article explores the necessity and role of persuasion and advocacy in academic discourse. In the process of academic discourse writing, researchers need to use the necessary rhetorical devices to persuade readers to believe their research, thus promoting or completing the social construction of knowledge. The impact of today’s business community marketing culture and increasing competition in the academic arena lead authors to voluntarily praise their own research in writing, shape their image as valuable researchers, advertise themselves as advertisers, promote themselves and their own research, Hope that the reader’s acceptance, praise and reference. This article briefly introduces the linguistic theory of self-propaganda discourse theoretical level of interpretation as well as the discourse level, linguistic level and cross-cultural level of analysis, and the academic research on the issue of this issue, practical value and social value were discussed .